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Sex appeal in advertising is a common tactic employed to promote products and services Effective utilization of sex appeal in marketing requires a nuanced understanding of target audiences, cultural sensitivities, and ethical considerations. [1] research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised.
Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries By incorporating sex appeal in digital content and optimizing it for search engines, marketers can enhance visibility, attract more traffic, and improve conversion rates Learn why sex is used in sales and when it won't work.
Sexualized advertising has become a fact of life for many consumers
However, in recent years the types of sex appeal used in marketing has also changed High and low sex appeal pictures were selected from the study by black and morton (2017) Nudity is a common way to present sex appeal in ads Based on the degree of nudity, we divided advertising pictures into two categories
High and low sex appeal ads In this experiment, 34 product images were selected for evaluation. Sex appeal advertising refers to marketing strategies that utilize sexual imagery, suggestive themes, or alluring representations to attract consumers' attention and influence their purchasing behavior This form of advertising often relies on gender stereotypes, reinforcing societal norms about attractiveness and desirability, while also aiming to create emotional responses that associate.
This study examines whether sexual appeals, specifically nudity (body coverage) and model gender, shape consumer responses to advertising
Guided by the elaboration likelihood model, we test whether these factors operate as peripheral cues when argument strength is minimal (fragrance advertising) In a 3 (model gender Male, female, both) × 2 (clothing
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